【Business Value Creation 101】

Revolutionize Your Business with Business Design

Evolution of the Corporate Strategic Innovation Methodology

In the past decades, many strategic methodologies have emerged as means for corporate strategic innovation, product value-creation and creative problem-solving.

A few that are widely recognized and adopted by the general public includes:

• Design Thinking, taught during the 80’s at Stanford University and made popular to the corporate world by David Kelley, the founder of IDEO throughout the 90’s. It is a practical product innovation process in which satisfying the needs of the product users are emphasized.
• User Experience Design (or UX), emerged in the 90’s as a result of the proliferation of personal computers and is brought to a wider audience by Professor Donald Norman as a process of improving the interaction and experience between the user and the product.
• Blue Ocean Strategy, proposed by W. Chan Kim and Renée Mauborgne was a huge buzz and influential during the early 2000’s. It promotes the idea of creating new product demands by new value creation and making the existing competition irrelevant.